Cry For Help
Answers + advice for your most frustrating style questions
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SHOPPING + STYLE
3 Special Occasion Tunics
When your brother asks you to walk him down the aisle and you want to wear pants.
Jan 20, 2023
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DO'S + DONT'S
Advice for the Stepmom: Channel Cate Blanchett
What to wear to the wedding when you're married to the father of the groom, but don't want to upstage the biological mom.
Feb 01, 2023
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SHOPPING + STYLE
What to Wear to a Civil Ceremony
When you want to look special as mother of the bride, but not overdressed, go for a shirtdress.
Jan 31, 2024
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DO'S + DON'TS
Beauty Advice: Eyebrows + Moisturizing Foundation
All of the products makeup artist Fatima Olive used on mother of the groom Barb at our spring photo shoot.
Apr 14, 2024
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SHOPPING + STYLE
All the Dresses from Mother Of's Fall 2024 Photo Shoot
Jewel tones. Luxe fabrics. Moody florals. Here are all of the looks from Mother Of's Fall 2024 fashion shoot, shown on "real" moms.
Oct 05, 2024
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DO'S + DON'TS
Let's Stop Shaming Modern Mothers of the Bride
We should celebrate the women who’ve raised confident daughters and sons who just want their moms to feel their very best on a milestone day for the entire family.
Jun 12, 2024
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SHOPPING + STYLE
Can a $109 Dress Be Wedding-Worthy?
With its chic maxi dresses and affordable prices, Petal & Pup seemed too good to be true, so we tried it on for size.
Sep 21, 2024
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RELATIONSHIPS
Objects That Matter
How to honor loved ones by Incorporating special memories or heirlooms into the wedding
Oct 18, 2024
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RELATIONSHIPS
Love Letters to Mom
On Mother's Day, recent brides offer tributes to their moms.
May 13, 2023
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SHOPPING + STYLE
Zoë François Shops for an Emmy Awards Dress
You see her on TV in denim shirts and aprons. But what is an Emmy-nominated pastry chef to wear for her first spin on the red carpet?
May 15, 2024
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SHOPPING + STYLE
How Sachin & Babi Became Popular with Moms
A peek inside the showroom of one of fashion’s most inclusive special occasion brands.
Oct 10, 2024
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SHOPPING + STYLE
Brand to Know: Emily Shalant
This fast-growing new line is designed around dressy separates as elegant as they are easy to wear.
Mar 07, 2024
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DO’S & DON’TS
Can the Mother of the Bride Wear White?
While most moms avoid it, wearing white can make for an iconic, meaningful moment. Just ask Solange Knowles and Diane Keaton.
Apr 18, 2023
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SHOPPING + STYLE
Dress Shopping at DUGO
When to shop for spring weddings and some of the tea length styles we're loving.
Jan 27, 2024
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SHOPPING + STYLE
Garden Party Inspo
Floral shirt dresses special enough to wear to a garden wedding.
Apr 20, 2023
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SHOPPING + STYLE
Grandma of the Bride: Chic Jackets
Dressy jackets perfect for a special occasion—inspired by stylish grandma of the bride Geraldine.
Jan 13, 2024
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SHOPPING + STYLE
Why You Might Want to Hire a Fashion Stylist
Wardrobe consultant Sara Rogers on the biggest mistakes women make in selecting a mother of the bride or groom dress. Plus tricks to look and feel your best for a special occasion.
Jun 17, 2023
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DO'S + DON'TS
The Internet Weighed In On This MOG Dress, And It Was Wrong
Why are people up in arms about a mother of the groom wearing an elegant strapless ballgown?
Apr 06, 2024
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CELEBRITY INSPO
Channeling Mariah in Gold
Four gold special occasion gowns inspired by Mariah Carey's caped gold sequin dress for her 2023 holiday tour.
Nov 17, 2023
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CELEBRITY INSPO
Martha Stewart Goes Thigh High
You're never too old to look sexy...but is a thigh high front slit too much for a mother of the bride?
Oct 25, 2023
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DO'S + DON'TS
The Mother and Groom Viral Dance Debate
The now-trending mother-son choreographed wedding dance: fun moment or bad taste? We take it to the event experts.
Mar 23, 2024
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SHOPPING + STYLE
Mother's Day Giveaway
Win a 10K yellow gold diamond necklace from Fred Meyer Jewelers.
Apr 30, 2024
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DO'S + DONT'S
Mothers Wear the (Wedding) Pants
A dressy jumpsuit is a perfectly appropriate alternative to a dress.
Dec 21, 2022
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SHOPPING + STYLE
Dressing in Color of the Year 2024: Peach Fuzz
Special occasion dresses in peachy hues that capture the Pantone 2024 Color of the Year: Peach Fuzz.
Dec 09, 2023
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SHOPPING + STYLE
Romona Keveza: Fall 2024 Preview
Classic elegance, convertible details distinguish both bridal and evening wear designs.
Oct 15, 2023
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SHOPPING + STYLE
Spotlight on Spring 2024: Sachin & Babi
Inspired by vivid desert flowers, here are some of our favorite new wedding-worthy gowns from Sachin & Babi.
Feb 28, 2024
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DO'S + DON'TS
Seven Age-Defying Makeup Tips
Our features and skin tone change as we age; our beauty routine should, too. Makeup pro Fatima Olive offers easy updates.
Nov 12, 2023
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SHOPPING + STYLE
Best Shapewear Shorts for Special Occasions
We asked, and the Mother Of community answered: Here are three of your most recommended shapewear shorts.
Dec 16, 2023
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DO'S + DONT'S
Shopping Rules for Mother of the Groom
You are equally important! But here are a few tips to keep the peace while making your best fashion decicions.
Apr 02, 2023
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SHOPPING + STYLE
All the Dresses From Mother Of's Spring 2024 Photo Shoot
Three mothers of-to-be try on dresses from spring collections, and discover it's worth stepping out of their comfort zone.
Apr 07, 2024
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SHOPPING + STYLE
Spotlight on Spring 2024: Teri Jon
Think color, ruffles and pleated chiffon. Plus styling tips and a special offer for Mother Of readers!
Feb 03, 2024
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DO'S + DONT'S
The Color Code for Moms
Guidance for moms who are wondering how closely to match the wedding colors.
Mar 20, 2023
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DO'S + DONT'S
The Long and Short of Mother of the Bride Dresses
Consider your size as well as the dress code when selecting a length for your special occasion dress.
Feb 13, 2023
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SHOPPING + STYLE
Three Sandal Styles for a Beach Wedding
Slide these on with your fabulous maxi dress.
Apr 02, 2023
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CELEBRITY INSPO
Time100 Red Carpet: Inspiration from the Influential
Some of our favorite looks from the 2023 Time100 Gala, where the stars showed their fashion influence.
Apr 28, 2023
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DO'S + DON'TS
The Ups and Downs of Mother of the Bride Hairstyles
Martha Stewart's former stylist offers advice on how to choose a hairstyle to complement your mother of the bride or groom dress.
Jul 16, 2023
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SHOPPING + STYLE
What to Wear to Officiate a Summer Wedding
Balancing official duties with personal style, Fatima considers three dresses for her niece's outdoor afternoon wedding.
Jul 28, 2023
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SPECIAL SIZES
Where Are the Petite Dresses?
The how and where of shopping for special occasion dresses when you're 5 foot 2 or under.
Apr 10, 2023
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SHOPPING + STYLE
Where to Buy Wedding Sarees
Twenty years ago, Veda and her mom traveled to India to buy wedding outfits. Today, it's easier to find traditional-meets-modern designer brands n the U.S.
Apr 07, 2023
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DO'S + DON'TS
Is White Totally Off Limits for Wedding Guests?
We know white is typically a no-no for wedding guests—but what about at the rehearsal dinner, or post wedding brunch?
Jun 13, 2023
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SHOPPING + STYLE
Why We're Watching Harrowstyle
The #over50 fashion influencer and wardrobe consultant Karen Harrow on dressing for special occasions and wearing what you love.
Aug 24, 2023