In the News
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The New York TimesA Modern Shopping Experience for Mothers of the Bride or Groom
January 19, 2023Allison Kaplan, the editor in chief of Twin Cities Business, discusses a new website designed to help women find the right outfits for their children’s weddings.
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Jewish JournalSearching for the Perfect “Mother of” Party Dress
February 22, 2023It's called Mother Of and it curates party dresses while offering a network for women who are struggling to find the right dress for a child's wedding. Sisterhood survives!
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MediaPost'Mother Of' Wants to End Mother-of-the-Bride Frumpiness
March 6, 2023Style journalist Allison Kaplan teamed up with Betsey Kershaw, a social media professional, to launch Mother Of, a website that plays matchmaker to moms. Kaplan tells D2C Insider what's behind...
