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      In the News

      Our mission is to help women feel their very best for one of life’s biggest milestones. 

      Thanks for helping us spread the love. Contact ushello@motherof.co

      • A Modern Shopping Experience for Mothers of the Bride or Groom
        The New York Times

        A Modern Shopping Experience for Mothers of the Bride or Groom

        By Alix Wall,
        January 19, 2023

        Allison Kaplan, the editor in chief of Twin Cities Business, discusses a new website designed to help women find the right outfits for their children’s weddings.

        Read Story
      • Searching for the Perfect “Mother of” Party Dress
        Jewish Journal

        Searching for the Perfect “Mother of” Party Dress

        By Helen Siegel,
        February 22, 2023

        It's called Mother Of and it curates party dresses while offering a network for women who are struggling to find the right dress for a child's wedding. Sisterhood survives! 

        Read Story
      • 'Mother Of' Wants to End Mother-of-the-Bride Frumpiness
        MediaPost

        'Mother Of' Wants to End Mother-of-the-Bride Frumpiness

        By Sarah Mahoney,
        March 6, 2023

        Style journalist Allison Kaplan teamed up with Betsey Kershaw, a social media professional, to launch Mother Of, a website that plays matchmaker to moms. Kaplan tells D2C Insider what's behind...

        Read Story

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