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In the News

Our mission is to help women feel their very best for one of life’s biggest milestones. 

Thanks for helping us spread the love. Contact ushello@motherof.co

  • 23 Elegant Tea-Length Mother-of-the-Bride Dresses
    The Knot

    23 Elegant Tea-Length Mother-of-the-Bride Dresses

    "You should choose a dress that makes you feel gorgeous," says Allison Kaplan, a journalist who, along with partner Betsey Kershaw, founded Mother Of, an online resource and community for MOBs...

    Read Story
  • A Modern Shopping Experience for Mothers of the Bride or Groom
    The New York Times

    A Modern Shopping Experience for Mothers of the Bride or Groom

    Allison Kaplan, the editor in chief of Twin Cities Business, discusses a new website designed to help women find the right outfits for their children’s weddings.

    Read Story
  • Searching for the Perfect “Mother of” Party Dress
    Jewish Journal

    Searching for the Perfect “Mother of” Party Dress

    It's called Mother Of and it curates party dresses while offering a network for women who are struggling to find the right dress for a child's wedding. Sisterhood survives! 

    Read Story
  • 'Mother Of' Wants to End Mother-of-the-Bride Frumpiness
    MediaPost

    'Mother Of' Wants to End Mother-of-the-Bride Frumpiness

    Style journalist Allison Kaplan teamed up with Betsey Kershaw, a social media professional, to launch Mother Of, a website that plays matchmaker to moms. Kaplan tells D2C Insider what's behind...

    Read Story

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