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The New York Times
A Modern Shopping Experience for Mothers of the Bride or Groom
Allison Kaplan, the editor in chief of Twin Cities Business, discusses a new website designed to help women find the right outfits for their children’s weddings.
Searching for the Perfect “Mother of” Party Dress
It's called Mother Of and it curates party dresses while offering a network for women who are struggling to find the right dress for a child's wedding. Sisterhood survives!
'Mother Of' Wants to End Mother-of-the-Bride Frumpiness
Style journalist Allison Kaplan teamed up with Betsey Kershaw, a social media professional, to launch Mother Of, a website that plays matchmaker to moms. Kaplan tells D2C Insider what's behind...